Product Marketing Manager, Cash Loan - Consumer Lending - #8716 .

About the Role

As the Product Marketing Manager of Cash Loan product of Gojek Gopay users, you will be the northstar to not only develop strategy, but an opportunity to execute relevant acquisition and activation campaigns of GopayPinjam in Gojek Gopay users.

This role works closely with Business Leader, Brand team, External Partner, Creative team, Media team, Growth Team, Research team and regional team across Indonesia.

Our Product Marketing team, a subsidiary of the larger GoPay Marketing team, consists of 40+ people based in Jakarta who are experts in product marketing, branding, social media management, and content creation. This is a very close-knit group who ensures Gojek’s overall infrastructure which enables sustainable business growth is solid and healthy.

The position is based in the Jakarta office.

What you will do

Develop robust understanding of the users based on qualitative and quantitative study, as well as internal and external data analysis to identify key target segments and deep users insights understanding

Understand user journey, analyze user funnel to develop strategy and plan in driving GoPay penetration according to each use cases and priority merchants/partners

Develop users value proposition for the specific product/use case and translate them into key communication strategy

Build overall GTM strategy and plan to grow penetration and usage of GoPay through end to end marketing efforts covering in app marketing, joint partnership, digital performance and offline media, driven by solid user understanding, product journey and value proposition and robust user funnel thinking

Work closely with the internal cross-functional leaders, varied from pod, growth, partnership, product, CCU, and research to align on strategy and oversee the execution and impact measurement

Manage, control and monitor Marketing spend as per budget, to achieve OKR efficiently

What you will need

At least 4 years of work experience, with at least 2 years of experience in product marketing management

Consumer driven mindset with strong ability to understand user insight and translate them into actionable strategy and plan

Solid data driven analytical thinking to form clear PoV that will inform the overall strategy

Skilled and comfortable handling data, and can independently harness it effectively to generate insights, make decisions, and drive growth

Good sense of market understanding; a “do-whatever it-takes” mindset to understand your market, customers and competition better than anyone, and able to integrate this information into your marketing strategies

A bias toward action, excellent collaboration skills, with the ability to distill complex plans into clear and actionable tasks

Strong project management capabilities; ability to manage multiple campaigns with a sharp focus on detail without losing sight of the big picture

About the team

The Growth Marketing team is the center of the stream's Go-To-Market and strategy decisions of Cash Loan products, and our objective is to drive financial inclusion by offering better offer to our Gojek and Gopay. Having a consistent eagerness to understand who are our users not only through analyzing tons of data, but also get to know them personally are the core of our value team.

Imagine a blend of data analysis, marketing, statistical testing, and product management; that sweet spot is where we're at. We're a team that's always willing to get our hands dirty, meaning we're responsible for analyzing, designing, and also executing, because we believe that high impact comes from high accountability. If you're a data whiz who enjoys the collaborative nature of solving business problems, then you might be our person.

About GoTo Group

GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, e-commerce, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek, Tokopedia and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.

About Gojek

Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

About Tokopedia

Tokopedia is an Indonesian technology company with a mission to democratize commerce through technology. It has been a driving force behind Indonesia's digital development since its foundation in 2009, with more than 99% of districts and empowered around 12 million merchants listed nationwide. With Nakama ranging all across Indonesia, Tokopedia aims to simplify the lives of many to #FindYourPurpose together.

GoTo and its business units, including Gojek, Tokopedia, GoToFinancial and GoToLogistics ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.

Product Marketing Manager, Cash Loan - Consumer Lending - #8716 .

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